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Case Study

Tucker Campaign Website

The Situation


We were asked to put together an online marketing campaign for first time candidate, Pam Tucker, who was challenging the popular Majority Whip for his legislative seat in the New Hampshire State House.


The candidate and her team charged us with the goal of raising her visibility both within the district and statewide.


In order to raise the candidate's visibility we planned for a website that would share the candidates' biography, personality, and political vision.


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Process
Development Process

1 - Groundwork


• Requirements


• Objectives


• Competitive analysis

2 - Strategy


• Plan


• Architecture


• Storyboarding

3 - Execution


• Design


• Development

4 - Launch


• SEO


• Marketing


• Evaluation