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Case Study

Tucker Campaign Website

The Situation


We were asked to put together an online marketing campaign for first time candidate, Pam Tucker, who was challenging the popular Majority Whip for his legislative seat in the New Hampshire State House.


The candidate and her team charged us with the goal of raising her visibility both within the district and statewide.


In order to raise the candidate's visibility we planned for a website that would share the candidates' biography, personality, and political vision.


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Elements of SEO

Online advertising services
 - Directory ads
 - Pay-per-click campaigns


Online marketing services
 - Link building campaign
 - Blog posting
 - Web articles
 - Press releases

Web Traffic Analysis


Having the latest data about your website’s traffic pattern is vital to maintaining and improving its performance. Through the website statistics feature of Magnetic Reports, clients receive a calculation of the number of users visiting their sites each month, as well as information on each user's search behavior. This, in turn, allows our clients to determine which links are providing the most visitors, which web pages are visited the least and most frequently, and the amount of time users spend on each web page. When it comes to evaluating the performance and cost-effectiveness of individual pages, as well as the site as a whole, these statistics are invaluable.


Keyword Rankings

Magnetic Reports allows clients to view the number of target keywords that are turning up on the first three pages of search engines, plus hundreds of variations of target keywords that are also performing well.